Inspired by the coexistence of natural and industrial elements in our environment, Cristina Sabaiduc combines feminine silhouettes and innovative textiles to create her eponymous womenswear label. The juxtaposition of materials in her collections has developed into an exploration of dualities—a visual commentary on relationships between a garment, its wearer, and the external world.
The landscapes of the countries Cristina grew up in—Romania, Switzerland, and Canada—continue to influence the designer. Her use of layers, organic colours, and mix of natural and technical fabrics create versatile and conceptual, yet wearable garments. Drawing inspiration from some of nature’s most unexpected sources of beauty—moulding beetroots, crystallized feathers, the Salina Turda salt mines of Transylvania—Cristina also creates exclusive digital prints.
Cristina completed a Bachelor of Design at Toronto’s Ryerson University and was recognized with the Lancôme Scholarship of Excellence in Women’s Luxury Design.
During her studies, she worked on creative projects under the name Romandin. The collections were showcased in an arts festival in Toronto, and have since been displayed in galleries in London. These earlier projects cemented Cristina’s trademark use of magnets to create customizable pieces, now a signature element in her designs.
After working in Toronto, New York, and Paris, including an internship at Carolina Herrera and a position assisting Jeremy Laing, Cristina settled in London and launched CRISTINA SABAIDUC with a S/S 2012 presentation as part of London’s ‘Off-Schedule’ fashion week, an initiative supported by the British Fashion Council. She has since earned praise for her unconventional presentations, which have included a 3D film screening and a gallery exhibit-turned-catwalk show.
With her love for innovation, coupled with her classic design aesthetic, Cristina brings a quiet, but powerful passion to her thought-provoking designs and presentations.